Branding

Branding With Simplicity and Elegance

The most successful brands and logos are always the simplest. The most common mistake people make in design when it comes to creating a new look for their company is over-thinking and over-designing. There is a big difference between sophistication and visual incoherence when it comes to logos and brands. When you think of the most powerful brands in the popular consciousness (Apple Computers, Coca-Cola, and Facebook), you will see that they all share remarkably simple and effortless designs and color schemes that carry tremendous semiotic and visual power.

 

Print and Web Branding Integration

SophiaLux creates logos and branding campaigns that integrate websites, social media platforms, blogs and print elements (business cards) for a unique and singular identity. Our experience with business card design, postcard direct mailings, web design and other forms of branding maximize your company’s recognition in a crowded marketplace.

We utilize every aspect of our clients’ identities once we undertake an SEO or Online Reputation Management campaign. We believe in enhancement and brand awareness in an organic way.

 

Separating You From Your Competition

Branding is more than just logos and color schemes. A great brand represents a complete identity, with the values and ambitions of a company. The most successful branding campaigns exhibit an essence and a character for their companies that distinguishes them from their competitors.

SophiaLux believes that consistency in identity is a major factor.

When a company continuously changes its message it is hard for it to be recognized and to create continuity in the minds and eyes of its target market. Most companies create brands and logos based on pre-conceived precedents about a particular industry. While market research and industry knowledge are important, SophiaLux believes that originality is paramount for a lasting identity in the hyper-busy world of our visual sphere.

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